An Open Letter to Independent Brazilian Musicians:

Hello,

I'm Scott Adams, publisher of Connectbrazil.com and host of the syndicated radio show 'The Sounds of Brazil!' and I'd like to tell you about a special program we'll be promoting this April.

Each year, Brazilians observe 'Discovery Day' on April 22nd to honor that date in 1500 when Portuguese navigator Pedro Álvares Cabral first made landfall near Salvador, Bahia.

And every April, Connectbrazil celebrates the excitement of discovery all month long with a special promotion exclusively for emerging artists and compilation CDs, designed to encourage that sense of musical exploration within us all.

That's a big part of the reason people like us were drawn to Brazilian music in the first place. We love to explore!


How Connectbrazil.com Charts its Course:

Although my web site and radio program might be new to you, I've been around Brazilian music for nearly a decade and a half, helping people learn more about the music we love.

Connectbrazil.com's mission - along with our radio show and webcasts - addresses a basic question: How can we make Brazilian music more important to more English-speaking fans?

We do this by finding ways to make Brazilian music - and the musicians who create it - more relevant to people's lives. In fact, that's our complete focus, and it works: We entertain millions of radio and webcast listeners every month, and welcome an average of 1,800 unique visitors and 12,000 page views daily.


A Month of Discovery!

Connectbrazil.com's 'Discovery Month' is economically designed to personalize your music and to maximize its exposure. It's a great way for talented new artists with limited budgets to make a lasting impression with our audiences.

This four-week package anchors our Music & Entertainment section by combining webcast airplay of your music with commercial spot support on The Sounds of Brazil!, plus web page positioning at Connectbrazil.com and a click-through display ad in an upcoming issue of our biweekly e-letter, The Connectbrazil Weekender.

And just like the explorers of old, you can start your promotion anytime during the month of April! Here are the details:

  • Inclusion in a special 'Emerging Artist' web page, with photo, thumbnail bio, CD graphic, link to your website, 'Spotlight' link, and :60 audio clip of your selected song.

  • Webcast airplay of selected songs from your CD as part of our 'Discovery Month' webcast channel at Connectbrazil.com.

  • Promotional channel listing with our webcast partner, Live365.com.

  • We'll produce a special 'Spotlight' promotional segment for you and your CD. This mini radio program will let listeners learn more about you as an artist while listening to your music. We'll begin your 'Spotlight' segment with a brief introduction, followed by music, and then a longer, narrated section about you as an artist. Finally, we'll play another complete song and wrap up your 'Spotlight' segment with an invitation for fans to visit your website and learn more about you. A link to your 'Spotlight' segment will be placed on your section on our 'Emerging Artists' web page and we'll give you an .mp3 copy to place on your own web site, too (or we'll help you link to our server from your web site)!

  • Radio support on our syndicated program 'The Sounds of Brazil!' will include four :30 promotional announcements for 'Discovery Month' and our 'Emerging Artists' section, plus special announcements to begin each hour of the radio show. These 'promos' will also carry over to all three of our 24/7 webcasts at Connectbrazil.com and listed at Live365.com for the entire four-week period.


Pricing and Details:

The total cost for this four-week program is only $650 and all production costs are included.


Additionally, you can expand your promotion for 'Discovery Month' with these two ' a la carte' options:

1). CD retail listing at Connectbrazil.com

We'll create a retail page for your CD at Connectbrazil.com's e-store, with thumbnail review, song list, up to five audio clips of selected tracks and special pricing based on monthly consignment. We'll also provide a link to your CD page from your 'Emerging Artists' web page section, and for your web site, too. We'll also provide retail fulfillment. Production is included.

$150


2). Connectbrazil.com e-card 'blast'

We'll create an e-card for your CD (to your approval) and distribute it once to our e-mail database of 45,000 Brazilian music fans. Our list is maintained daily via our partnership with Constant Contact and is 100% 'opt-in'. Production is included.

One mailing: $450

Two mailings: $675


An Invitation to Set Sail!

My business grew out of my love for Brazilian music and my passion for the country and its people. I'd like you to learn more about Connectbrazil.com and The Sounds of Brazil when you have a few minutes.

Visit us at www.connectbrazil.com and explore our site. Enjoy our webcast and radio programming and read up on our exclusive stories and cultural features.

And I'd like you to learn more about how we do business, too. Just click on 'Contact Us' and then 'Advertise' from the menu bar at the top of our home page to reach our Business Resource Center. That's where you'll find our presentation and support material, plus the latest news on projects we're involved with.

Thanks for taking the time to read through my letter. Over the years. I've had the privilege to work with many great Brazilian musicians and their CDs - including several Grammy winners. Their record companies develop large promotional campaigns to support these projects.

I understand that independent artists have a much more difficult time when it come to promoting their work, and that both budget and effectiveness are very important concerns.

That's why, once each year, I offer our 'Discovery Month' program. All of our marketing programs are designed to 'level the playing field', so that independent artists like you can have access to the same promotional exposure that large record companies enjoy.

So please accept my invitation to visit our web site and to consider this program. I'm sure that you'll discover the possibilities, too!

Please feel free to call or e-mail me personally for more information.

Always a pleasure,

Scott Adams
Publisher, Connectbrazil.com

 

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