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An
Open Letter to Independent Brazilian Musicians:
Hello,
I'm
Scott Adams, publisher of Connectbrazil.com and host of the syndicated
radio show 'The Sounds of Brazil!' and I'd like to tell you about
a special program we offer exclusively to independent Brazilian
musicians like you..
Each
year, Brazilians observe 'Discovery Day' on April 22nd to honor
that date in 1500 when Portuguese navigator Pedro Álvares
Cabral first made landfall near Salvador, Bahia.
And
just like Cabral, Connectbrazil.com celebrates the excitement of
musical discovery each month with special promotions designed and
budgeted exclusively for emerging artists who are ready to take
the next step in their careers.
Take
a tour of our website and webcast channels. You'll see that our
focus is designed to encourage that sense of musical exploration
within us all.
That's
a big part of the reason people like us were drawn to Brazilian
music in the first place. We love music, and we love to explore!
How Connectbrazil.com Charts its Course:
Although
my web site and radio program might be new to you, I've been around
Brazilian music since 1987, helping people learn more about the
music and culture of Brazil.
Connectbrazil.com's
mission - along with our radio show and webcasts - addresses a basic
question: How can we make Brazilian music more important to more
English-speaking fans?
We
do this by finding ways to make Brazilian music - and the musicians
who create it - more relevant to people's lives. In fact, that's
our complete focus, and it works: We entertain millions of radio
and webcast listeners every month, and welcome an average of 2,300
unique visitors and 19,000 page views daily.
Read
a few comments from members of our Connectbrazil.com community here.
A Month of Discovery!
Connectbrazil.com's
'Discovery Month' program is economically designed to personalize
your music and to maximize its exposure. It's a great way for talented
new artists with limited budgets to make a lasting impression with
our audiences.
This
four-week package anchors our Music & Entertainment section
by combining webcast airplay of your music with commercial spot
support on The
Sounds of Brazil!, plus web page positioning at Connectbrazil.com
and a click-through display ad in an upcoming issue of our biweekly
e-letter, 'Mosaic
Brazil'.
And
just like the explorers of old, you can start your promotion anytime!
Here are the details:
-
Inclusion
in a special 'Emerging Artist' web page, with photo, thumbnail
bio, CD graphic, link to your website, 'Spotlight' link, and
:60 audio clip of your selected song.
-
Webcast
airplay of selected songs from your CD as part of our webcast
channel programming at Connectbrazil.com.
-
Promotional
channel listing with our webcast partner, Live365.com.
-
We'll
produce a special 'Spotlight' promotional segment for you and
your CD. This mini radio program will let listeners learn more
about you as an artist while listening to your music. We'll
begin your 'Spotlight' segment with a brief introduction, followed
by music, and then a longer, narrated section about you as an
artist. Finally, we'll play another complete song and wrap up
your 'Spotlight' segment with an invitation for fans to visit
your website and learn more about you. We'll also provide a
link from your 'Emerging Artists' web page section and we'll
give you an .mp3 copy to place on your own web site, too.
- We'll
create an e-card for your CD (to your approval) and distribute
it once to our e-mail database of 75,000 Brazilian music fans.
Our list is maintained daily via our partnership with Constant
Contact and is 100% 'opt-in'.
Pricing and Details:
The
total cost for this four-week program is only $650 and all production
costs are included. And you can extend your promotion for additioanl
months at the same rate.
Additionally, you can expand your promotion for 'Discovery Month'
with these two ' a la carte' options:
1).
CD retail listing at Connectbrazil.com
We'll
create a retail
page for your CD at Connectbrazil.com's e-store, with
thumbnail review, song list, up to five audio clips of selected
tracks and special pricing based on monthly consignment. We'll also
provide a link to your CD page from your 'Emerging Artists' web
page section, and for your web site, too. We'll also provide retail
fulfillment. Production is included. $150
2). Connectbrazil.com e-card 'blast' (x2)
We'll
distribute your e-card for a second time, to our e-mail database,
to coincide with your ongoing promotion.
Additional
mailing: $450
An Invitation to Set Sail!
My
business grew out of my love for Brazilian music and my passion
for the country and its people. I'd like you to learn more about
Connectbrazil.com and The Sounds of Brazil when you have a few minutes.
Visit
us at www.connectbrazil.com and explore our site. Enjoy our webcast
and radio programming and read up on our exclusive stories and cultural
features.
And
I'd like you to learn more about how we do business, too. Just click
on 'Contact Us' and then 'Advertise' from the menu bar at the top
of our home page to reach our Business Resource Center. That's where
you'll find our presentation and support material, plus the latest
news on projects we're involved with.
Thanks
for taking the time to read through my letter. Over the years. I've
had the privilege to work with many great Brazilian musicians and
their CDs - including several Grammy winners. Their record companies
develop large promotional campaigns to support these projects.
I
understand that independent artists have a much more difficult time
when it come to promoting their work, and that both budget and effectiveness
are very important concerns.
That's
why I offer this monthly program to fit the budget of Independent
musicians. All of our marketing programs are designed to 'level
the playing field', so that artists like you can have access to
the same promotional exposure that large record companies enjoy.
Please
Note:
Our services are varied and can be expanded for greater promotional
coverage penetration. Please contact me personally to discuss a
proposal based on your needs.
So
please accept my invitation to visit our web site and to consider
this program. I'm sure that you'll discover the possibilities, too!
Please
feel free to call
or e-mail me personally for more information.
Always
a pleasure,
Scott
Adams
Publisher, Connectbrazil.com
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