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An
Open Letter to Independent Brazilian Musicians:
Hello,
I'm
Scott Adams, publisher of Connectbrazil.com and host of the syndicated
radio show 'The Sounds of Brazil!' and I'd like to tell you about
a special program we'll be promoting this April.
Each
year, Brazilians observe 'Discovery Day' on April 22nd to honor
that date in 1500 when Portuguese navigator Pedro Álvares
Cabral first made landfall near Salvador, Bahia.
And
every April, Connectbrazil celebrates the excitement of discovery
all month long with a special promotion exclusively for emerging
artists and compilation CDs, designed to encourage that sense of
musical exploration within us all.
That's
a big part of the reason people like us were drawn to Brazilian
music in the first place. We love to explore!
How Connectbrazil.com Charts its Course:
Although
my web site and radio program might be new to you, I've been around
Brazilian music for nearly a decade and a half, helping people learn
more about the music we love.
Connectbrazil.com's
mission - along with our radio show and webcasts - addresses a basic
question: How can we make Brazilian music more important to more
English-speaking fans?
We
do this by finding ways to make Brazilian music - and the musicians
who create it - more relevant to people's lives. In fact, that's
our complete focus, and it works: We entertain millions of radio
and webcast listeners every month, and welcome an average of 1,800
unique visitors and 12,000 page views daily.
A Month of Discovery!
Connectbrazil.com's
'Discovery Month' is economically designed to personalize your music
and to maximize its exposure. It's a great way for talented new
artists with limited budgets to make a lasting impression with our
audiences.
This
four-week package anchors our Music & Entertainment section
by combining webcast airplay of your music with commercial spot
support on The Sounds of Brazil!, plus web page positioning at Connectbrazil.com
and a click-through display ad in an upcoming issue of our biweekly
e-letter, The Connectbrazil Weekender.
And
just like the explorers of old, you can start your promotion anytime
during the month of April! Here are the details:
-
Inclusion
in a special 'Emerging Artist' web page, with photo, thumbnail
bio, CD graphic, link to your website, 'Spotlight' link, and
:60 audio clip of your selected song.
-
Webcast
airplay of selected songs from your CD as part of our 'Discovery
Month' webcast channel at Connectbrazil.com.
-
Promotional
channel listing with our webcast partner, Live365.com.
-
We'll
produce a special 'Spotlight' promotional segment for you and
your CD. This mini radio program will let listeners learn more
about you as an artist while listening to your music. We'll
begin your 'Spotlight' segment with a brief introduction, followed
by music, and then a longer, narrated section about you as an
artist. Finally, we'll play another complete song and wrap up
your 'Spotlight' segment with an invitation for fans to visit
your website and learn more about you. A link to your 'Spotlight'
segment will be placed on your section on our 'Emerging Artists'
web page and we'll give you an .mp3 copy to place on your own
web site, too (or we'll help you link to our server from your
web site)!
-
Radio
support on our syndicated program 'The Sounds of Brazil!' will
include four :30 promotional announcements for 'Discovery Month'
and our 'Emerging Artists' section, plus special announcements
to begin each hour of the radio show. These 'promos' will also
carry over to all three of our 24/7 webcasts at Connectbrazil.com
and listed at Live365.com for the entire four-week period.
Pricing and Details:
The
total cost for this four-week program is only $650 and all production
costs are included.
Additionally, you can expand your promotion for 'Discovery Month'
with these two ' a la carte' options:
1).
CD retail listing at Connectbrazil.com
We'll
create a retail page for your CD at Connectbrazil.com's e-store,
with thumbnail review, song list, up to five audio clips of selected
tracks and special pricing based on monthly consignment. We'll also
provide a link to your CD page from your 'Emerging Artists' web
page section, and for your web site, too. We'll also provide retail
fulfillment. Production is included.
$150
2). Connectbrazil.com e-card 'blast'
We'll
create an e-card for your CD (to your approval) and distribute it
once to our e-mail database of 45,000 Brazilian music fans. Our
list is maintained daily via our partnership with Constant Contact
and is 100% 'opt-in'. Production is included.
One
mailing: $450
Two
mailings: $675
An Invitation to Set Sail!
My
business grew out of my love for Brazilian music and my passion
for the country and its people. I'd like you to learn more about
Connectbrazil.com and The Sounds of Brazil when you have a few minutes.
Visit
us at www.connectbrazil.com and explore our site. Enjoy our webcast
and radio programming and read up on our exclusive stories and cultural
features.
And
I'd like you to learn more about how we do business, too. Just click
on 'Contact Us' and then 'Advertise' from the menu bar at the top
of our home page to reach our Business Resource Center. That's where
you'll find our presentation and support material, plus the latest
news on projects we're involved with.
Thanks
for taking the time to read through my letter. Over the years. I've
had the privilege to work with many great Brazilian musicians and
their CDs - including several Grammy winners. Their record companies
develop large promotional campaigns to support these projects.
I
understand that independent artists have a much more difficult time
when it come to promoting their work, and that both budget and effectiveness
are very important concerns.
That's
why, once each year, I offer our 'Discovery Month' program. All
of our marketing programs are designed to 'level the playing field',
so that independent artists like you can have access to the same
promotional exposure that large record companies enjoy.
So
please accept my invitation to visit our web site and to consider
this program. I'm sure that you'll discover the possibilities, too!
Please
feel free to call
or e-mail me personally for more information.
Always
a pleasure,
Scott
Adams
Publisher, Connectbrazil.com
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